Private labels

In addition to its own brands of processed meat products and fresh ready meals, in close consultation and collaboration with customers, Ter Beke also produces for private labels. New ideas and concepts are developed by the customer and by Ter Beke. In addition, we support our customers with marketing, directed at consumers and the trade, recipe development and packaging.

Product quality is the focal point. For this reason ISO, BRC and IFS standards are a matter of course.

Private labels benefit from Ter Beke's insights. For example, we monitor trends in all markets via consumer insights, market research and benchmarking. We subject ourselves to sensory taste tests with consumers.

Product development managers transform customer and consumer requirements into an NPD briefing. The NPD team consists of chefs and food technologists. They elaborate the briefing into a firm proposal, and the customer is actively involved in each step.