The focus of the Product Development department (New Product Development or NPD) at Ter Beke is threefold:
- Culinary expertise in meat products and ready meals
- Customer focus and market knowledge
- Technical knowledge
New product development at Ter Beke consists of a dedicated team of butchers, caterers and technologists who spend every day working with food. They develop new recipes, study new ingredients and processes and work out their use in detail.
Naturally the consumer is always at the forefront; we like to develop new meat products and ready meals to meet the needs of our customers. And, together with our customers we seek the ideal recipe. We are flexible and always try to offer a solution. Naturally, we keep a close eye on the latest trends and we regularly test new ingredients. Our research and marketing department provides assistance.
The NPD teams are divided over 3 centres which work closely with our production departments. At each NPD centre we have a professional test kitchen and lab where we conduct the initial tests and evaluate the results. If necessary, we can also have new products evaluated by a larger group of consumers.